Thursday, November 5, 2015


I am the Alberta Editor for FASHION Magazine, Canada's largest fashion publication and the first Canadian women's fashion magazine to boast over two million subscribers. Covering fashion news in Calgary and Edmonton for the magazine's monthly Alberta Notes and Focus sections, my writing assignments have also brought me adventures at top resorts and hotels in the Rocky Mountains, Mexico and California, and at fashion weeks in New York and LA. One of my most exciting interviews was with Lady Gaga in 2008. My work has appeared at, the National Post, Vitamin Daily, Avenue Magazine and Alberta Venture, with syndications including the Calgary Herald, Montreal Gazette and Huffington Post. From March 2012-2013, I was the weekly social columnist for the Edmonton Journal.

Full-time, I am also the Community Manager for Poppy Barley, an e-commerce, vertically integrated custom footwear company based in Edmonton, where I handles website content, social media channels, blogger, brand and influencer collaborations, photo shoots, marketing initiatives and press strategies. I have managed media exposure for the brand in national and international news outlets, including the Globe and Mail, Canadian Living, Flare, and Poppy Barley ships out hundreds of custom shoes across North America each month.

In 2012, I was listed as one of the "Top 50 Fashion Editors to Follow on Pinterest" and one of the "Top 50 Fashion Editors to Follow on Instagram" at

*Portfolio to come*

Click here to read Caroline's online articles for FASHION Magazine.

Thursday, August 23, 2012

Friday, August 10, 2012


Open publication - Free publishing - More alumni

Exciting news! I've been profiled in the University of Alberta's Alumni magazine, New Trail, alongside four other bloggers. You can read about how this blog here was a launch point for my fashion journalism career. Thank you to all of my readers and visitors over the past few years, you're the reason for the conversation!

Story by Omar Mouallem

Hair by Charlene Bergenstrom & Amory Hennig at Salon Montage

Saturday, July 21, 2012

Free People Canada...

Did you know? Thanks to Dress Me Dearly for sharing this super-cute video from Free People. Look out Calgary and Toronto! Free People, part of Urban Outfitters Inc., is opening two locations in Canada this summer, and I cannot wait! Karlie Kloss has nothing to do with it.

Friday, July 6, 2012

School's Out...

From the DSquared2 Fall 2012 Campaign. See their High School Dance here.

I know these are autumn wears, and it's nothing but sunshine here in Edmonton, AB, but this campaign feels bright enough for summer.

Have a lovely weekend!

Thursday, June 21, 2012

R + J...

I'm so excited to share Wildfox Couture's new Romeo & Juliet-inspired (รก la 1996, with my all-time high school dreamboat, Leo) Fall 2012 campaign. Click here to read their (high school) inspiration (love it!) and see the full spread.

Have a great weekend (my sister is having a baby tomorrow - and I've never felt this elated in my whole life!)


Sunday, June 3, 2012

Summer Venture...

I wrote an article for the National Post on beach fashion (or rather, SoCal fashion), and here's a great example of how sport-brands like Billabong have mastered a whimsical aesthetic, not necessarily for surfing, or beach days, but for travel, adventure, lounging and relaxation-- for an all encompassing lifestyle.

Click here  (and through) to view more of Nirrimi's work (she's that successful, young, Australian, gypsy-photographer with a penchant for writing who I've posted about many times before), and enjoy the lovely video above. I'd love to hear your thoughts.

Wednesday, May 23, 2012


Spring '12 hair!

Theres Alexandersson shot by Camilla Akrans for  Bon Magazine S/S '12

Styling by Jonas Hallberg