I wrote an article for the National Post on beach fashion (or rather, SoCal fashion), and here's a great example of how sport-brands like Billabong have mastered a whimsical aesthetic, not necessarily for surfing, or beach days, but for travel, adventure, lounging and relaxation-- for an all encompassing lifestyle.
Click here (and through) to view more of Nirrimi's work (she's that successful, young, Australian, gypsy-photographer with a penchant for writing who I've posted about many times before), and enjoy the lovely video above. I'd love to hear your thoughts.
